Impress Changes Its Company Name and Establishes
a New Subsidiary through Corporate Separation

Tokyo, Oct. 1, 2004 -- Impress Corporation (TSE: 9479) today changed its company name to Impress Holdings, Inc., and established the new company Impress Corporation through corporate separation in line with a resolution made at the Ordinary General Meeting of Shareholders held on June 24, 2004.
Going forward, Impress Holdings will, as a holding company overseeing such media corporations as the newly established company, work to bolster the competitiveness of the Group by realizing agile Group management and forming capital alliances.
A list of the Impress Group companies and an overview of the newly established company is included below for reference.

1. Impress Group
Impress Holdings, Inc.
Impress Communications Corporation
Impress Corporation (newly established company)
Rittor Music, Inc.
MdN Corporation
Kindai Kagaku Sha Co., Ltd.
Creators Guild Co., Ltd.
ThinkIT Corporation
Reading Style Corporation
Music Media Research, Inc.
Impress Capital, Inc.

2. Overview of the Newly Established Company
1) Company name: Impress Corporation
2) Representative: Keiichiro Tsukamoto, President/CEO
3) Location: 20 Sanbancho, Chiyoda-ku, Tokyo
4) Date of establishment: October 1, 2004
5) Primary business: Media publishing and digital media operations
6) Fiscal year-end: March 31
7) Capital: 300,000,000 yen
8) Number of employees: 195
9) Major shareholder and percentage of shares held: Impress Holdings, Inc. (100%)

On October 1, 2004, the Company's print media business and digital media business were transferred to the newly established company Impress Corporation.